MYOO AGENCY IS A DYNAMIC community of award-winning problem solvers, future thinkers, creatives, writers, producers, innovators, film makers, designers and strategists with the common goal to inspire dreams, fuel conversation, share innovations and activate change — in order to give nature a voice.
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Levi’s Water<Less Jeans
Overview
MYOO Agency has collaborated with Levi Strauss & Co on their Water<Less™ Jeans campaign. The MYOO team brought together a network of filmmakers and artists to produce a 2 minute shareable film and a series of factual illustrations in order to alert a wider audience to the global water crisis and what Levi Strauss & Co are doing to reduce its water usage. Launching in March 2011, Levi Strauss & Co intends to provide access to excess by distributing clean water to communities in need around the world.
RESULTS
The campaign is still in progress and completes May 2011 – so results coming soon!
416 days ago
NINJA GLUE
OVERVIEW
An organic compound utilising otherwise discarded cashew nut husks and sugar cane. Initially designed to provide secondary bonding for the Plastiki vessel, the adhesive has numerous possible applications.
RESULTS
MYOO Labs is active in bringing Ninja Glue to market, currently under-going further R&D it is our aim to provide an alternative, real world solution to the toxic glues available on the market today.
427 days ago
SERETEX
OVERVIEW
MYOO Labs created Seretex as a result of material development for the Plastiki. Seretex is a fully recyclable, strong and durable self reinforced PET, replicating properties akin to fibreglass. Seretex was the primary material used in the Plastiki’s build and was proved effective during the 8,300 mile journey across the Pacific Ocean.
RESULTS
MYOO Labs is active in bringing Seretex to market with the development for a multitude of different products, constructions and applications, providing a real world solution to the monster hybrid that is fibreglass.
427 days ago
Crème de la Mer
OVERVIEW
MYOO Agency was briefed to produce a compelling Crème de la Mer brand film telling the story of Crème de la Mer’s passion for ocean conservation and the brand’s relationship with global NGO, Oceana. MYOO produced and directed an engaging film narrative that reflects and brings to life both Crème de la Mer and Oceana’s key messaging, MYOO Productions recruited January Jones to both feature in and narrate the film.
RESULTS
Crème de la Mer showcased the film online and through retail channels to celebrate World Oceans Days 2010.
427 days ago
Nike Camp Hatfield
OVERVIEW
MYOO Agency collaborated with Nike to create an action packed event camp experience for Nike’s action sports athletes at Camp Hatfield. The aim of the camp was to provide a practical experience designed to inform, inspire and empower the athletes on environmental and social issues. We bought together a group of the most exciting and inspiring speakers and visionaries to interact, work and engage with the athletes.
RESULTS
Camp was fuelled by curiosity and innovation for life and was deemed a huge success by Nike. Everybody involved left feeling uplifted and inspired, ready to tackle the social and environmental issues closest to their hearts. The second camp will take place in the summer of 2011.
427 days ago
Levi’s Care to Air
OVERVIEW
MYOO Create hosted the ‘Care to Air’ Design Challenge supporting the existing Levi’s CSR campaign to reduce the life cycle impact of Levi’s products. The brief was to help Levi’s in their ambitious effort to reduce the environmental impact of their products by setting the brief to seek the world’s most innovative, covetable, and sustainable air-drying solution for clothing with a prize fund of $10,000.
RESULTS
150+ unique media hits. 450+ digital sources linking in. 100,000 + people visited the challenge page. 140+ submissions. 5,000+ participants.
441 days ago
What We're Up To
Levis Water<Less March Video Release
Over the past four months, MYOO Agency has consulted with Levi’s® on its exciting new Water<Less™ Jeans campaign. Bringing together a network of talented filmmakers and artists, the MYOO team has produced a series of shareable films and fun illustrations alerting people to facts about our global water crisis. This week will also mark the release of a new sharable video shot when NYC turned Water<Less™ on World Water day 2011.
386 days ago
World Water Day – Imagine a Water<Less™ World
World Water Day 2011 marked the day when the Levi’s® brand pledged to donate over 200 million liters of clean drinking water to communities around the world in collaboration with Water.org and to launch this Levi’s and Water.org compelled New Yorkers to “Imagine a Water<Less™ World. MYOO was the creative agency that helped Levi’s bring the campaign to life and have been their creative agency on the Water<Less™ campaign.
397 days ago
Welcome to Myoo Agency
Welcome to MYOO Agency, we’re an independent network of problem solvers, future thinkers, creatives, writers, producers, innovators, film makers, designers and strategists with one common goal; to inspire dreams, fuel conversation, share innovations and activate change in order to give nature a voice.
412 days ago
Our Approach
Our approach to working with clients has five guiding principles: imagination, collaboration, storytelling, adventure, and fun. Our diverse network of industry leaders, professionals, and creatives is unrivaled in experience and talent. We recognize that every client is unique, with individual objectives and goals. That's why we offer a full range of services to improve messaging, strengthen environmental leadership and communicate company action across multiple platforms. Custom-designed and expert-approved, we create campaigns that deliver positive impact, and real results always exceeding expectations.
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