NUDGE IS A MASSIVE GAME AND MOBILE APPLICATION that connects people by what they do and who they influence to follow their lead. Download the app and you’ll get a list of actions. Some are environmental and social and others just for fun. How and where you do them is up to your imagination, but once you make a move nudge your friends to try it too. So save some plastic, start a garden or make love not climate change. Anyone can start a movement– with a little nudge.
What's Nudge?
Featured Campaign
Make Love Not Climate Change
We’re sick of seeing so many people make climate change. Why not make something better? Like love. As if you needed another reason to get down: You burn about 350 calories during an hour of sex. By comparison, you add about 2.8kg of carbon to the atmosphere whenever you use up a liter of gas while driving. The choice seems clear to us. So download Nudge and Make Love Not Climate Change by taking a few small actions, or watch our video and visit our shop to find out more.
More Campaigns
Nature Appreciation
If nature could speak it’d probably tell us how much it misses us…and maybe to stop destroying it. Show your appreciation for nature by getting into nature, nurturing nature, or giving nature a voice.
288 days ago
Myplastiki
It took 12,500 plastic bottles to float the Plastiki across the Pacific. That same amount is thrown away every 8.3 seconds. Help us reduce that number by cutting down your use of plastic bags, bottle and styrene to-go-ware.
288 days ago
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Get the latest version of Nudge for your iPhone or iPad. Sorry no Android yet, but soon!
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